Photography
Photos should feel natural and human. Subjects should be engaged and project a sense of warmth.
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Confident
The people we showcase in Greenhouse photography should appear driven, passionate and hardworking, not bored or aimless. Subjects should be engaged with the camera, another person or work.
Focused
Our brand photography should feel intentionally captured, not caught in an awkward pose or daydream. Candid photos are OK as long as they feel purposeful.
Natural
From clothing, hair and makeup to the workplace setting, Greenhouse photos should feel authentic and not like a set with models and props.
Warm
The people in Greenhouse photos should appear welcoming and friendly, even if in a serious meeting or having a tough conversation.
Inspiring
Our brand photography should depict professionals that viewers can aspire to be, regardless of their role, title or rank.
Diversely human
Imperfections are what make us real. Our photos should show as many different shapes, sizes, colors, and types of people as possible.
Color and photography
Photography selection should feel intentional. Colors of photos used in a design should match the tone of the palette selected. A design with a warm palette should have warm photos and cooler palettes should have cooler photos.
Consider wardrobe, props, and greenery within photos that matches the color palette used in your design.
Photo pairings
When pairing photos from different photoshoots, choose groupings that are complimentary in style, color, and tone.
Bright lighting, bold color
Bright lighting, warm tones
High contrast, warm tones
Bright lighting, cool tones
Executive headshots
Please use the following photographs of the Greenhouse Executive Team. Do not use photos found in social media or internet searches.
Download executive headshots
Daniel Chait
CEO
Jon Stross
President
Carin Van Vuuren
Chief Marketing Officer
Samir Joglekar
Chief Revenue Officer
Paul Todgham
Chief Financial Officer
Meredith Johnson
Chief Product Officer
Jung McCann
Chief Legal Officer
Lighting
Natural light should be prioritized over artificial lighting. This will help photos feel authentic and not staged.
Photos taken in daylight hours should be prioritized as the standard work time is during the day. With that in mind, night photography is OK as long as it is clear the subjects are working.
Color and tone
Greenhouse photos should have a consistent look and feel, regardless of the office environment or subject matter. Greenhouse photos should always be used in color, and should feel light and bright. Photo saturation should be slightly muted to create consistency across photos with warmer and cooler tones.
Composition
Greenhouse photos should feel like genuine workplaces and settings with authentic props. Including quirky personal items in the shot is OK, as long as it’s not overly cluttered or busy.
People should tell the story in our photos, not objects. Whenever possible, try to select photos that have greenery or plant life present.
Portraits
When selecting photos of individuals, prioritize portrait-style shots whenever possible.
Portraits should not be seated studio headshots, but attention should be focused and directed at the camera. Portraits should be captured in work or work-like environments. Solid backgrounds are OK but should have some texture. Poses can vary and should be confident, heroic and strong.
Individuals
There will be times when you need to select photos of individuals that are not portrait style. When doing this, please keep our photography principles in mind.
Groups of people
For photos showing groups of people, they should appear active and at work. Avoid selecting photos that feel like a moment in passing. Whenever possible, subjects should be looking directly at the camera or in the direction of the camera. When selecting photos of groups, prioritize images with a diverse group of people, rather than people of the same age, race, or gender.
Devices
Photos of technology can be used to showcase the brand website, guidance content, or our products.
Images of desks and screens can look slightly more staged, but should still feel human, and have personality. Props should seem like real items someone would own. Desks should feel as though someone just stepped away, but should not be messy.
Any devices featured should be current and modern.
