Greenhouse trademark and trade name guidelines

Definitions Usage guidelines Greenhouse trade name and trademark Logo mark Talent Makers trademark Hire for what’s next trademark

Definitions

What is a trademark?

A trademark is any word, name or symbol (or a combination of these) that identifies goods and services in a source-identifying way. Trademarks differentiate a product or service from those of others. Greenhouse’s trademarks are important and valuable assets for our business. A unique, identifiable mark allows us to build a strong brand reputation and clearly distinguish ourselves from our competitors.

What is a trade name?

A trade name, or “doing business as (DBA) name.” is the name under which a company does business. Greenhouse’s full corporate name is Greenhouse Software, Inc. Our trade name is Greenhouse.

What does a trademark protect?

A trademark enables the trademark owner to exclusively use (or control use of) the trademark for applicable goods and services and to prevent third parties from using confusingly similar trademarks.

For Greenhouse, this means our trademarks generally apply to SaaS products and hiring-related categories. As an example, a salad restaurant could not be prevented from using the “Greenhouse” trademark because it is in a completely unrelated industry and category. No reasonable person would believe a salad restaurant offers hiring software, or vice versa. Similarly, a salad restaurant could use their mark in retail stores or on delivery packaging – use cases we do not offer.

Greenhouse trademarks and trade name

Greenhouse^®
‍(Trade name and trademark)

Talent Makers^®(Trademark)

Hire for what’s next^®^‍(Trademark)

Overall usage guidelines

Parts of speech

Trademarks are proper adjectives – not nouns or verbs. A mark should be used as an adjective qualifying a generic noun that defines the product or service. A mark is a company’s brand name, not the definition of a product or service itself. As adjectives, marks should not be used as plurals or in the possessive form.

Examples:

Greenhouse Recruiting platform

Talent Makers book

Be a Talent Maker

Talent Maker’s group

When you Talent Make

Trade names are proper nouns – not adjectives or verbs. Consequently, trade names can be used in the possessive form (“Greenhouse’s latest features”) and need not be followed by generic nouns that define a product or service (“The best hiring software is made by Greenhouse”).

Examples:

Greenhouse’s hiring solutions

Greenhouse is the hiring operating system

With Greenhouse, you can…

Let’s Greenhouse that role

Consistency

Greenhouse uses many styles to represent our marks. It’s important that we use them accurately and consistently – our marks should be represented the same way each time. This means we don’t apply special formatting (like all caps), incorporate our marks (with the exception of our trade name) into regular language, or invent new names/marks without engaging the Brand and Legal teams.

Examples:

With GREENHOUSE you can hire…

When companies use Greenhouse, they can hire for what’s next for their business

When you buy Greenhouse Enterprise, you get…

Identification of status

A “registered” trademark has been registered with the U.S. Patent and Trademark Office or an intellectual property office in another country. Unregistered marks have not yet been registered but may still be protected through use. Registered trademarks should use the ® symbol in their first use in body text (not headlines or graphics) and unregistered trademarks should use the ™ symbol in their first use in body text (not headlines or graphics). Exceptions to this can be made when a trademark disclaimer is present (greenhouse.com legal footer as an example). The table above shows which trademarks are registered and unregistered. Per these guidelines, trademark symbols should not be used with the Greenhouse logos or the “Hire for what’s next,” and “Your all-together hiring platform” taglines.

For the trademark symbols, use the superscript format ^® and ™, but if this is not possible, use parentheses (R) and (TM).

Trademark notice

When the opportunity exists, please include the appropriate trademark notice in your communications. Examples where this should be used include the footnote in documents, footer of web pages and print collateral. The notice only needs to include the marks included in the communication.

“Greenhouse,” the stylized“g” logomark, “Hire for what’s next” and “Talent Makers” are registered trademarks of Greenhouse Software, Inc.

“Greenhouse,” the stylized “g” logomark and “Hire for what’s next” are registered trademarks of Greenhouse Software, Inc.

“Greenhouse,” the stylized “g” logomark and “Talent Makers” are registered trademarks of Greenhouse Software, Inc.

“Greenhouse” and the stylized “g” logomark are registered trademarks of Greenhouse Software, Inc.

Permission of use

Third parties need permission to use any Greenhouse owned trademark. Those requests should be directed to the Brand and Corporate Marketing team or press@greenhouse.com. Greenhouse employees are unable to grant permission for use.

Additionally, before uploading or submitting any Greenhouse trademark into a 3rd party system, the terms of use should be reviewed. In many cases these terms include an unlimited license for use or a transfer of ownership. Examples include technology platforms, marketing or promotional tools, generative AI tools, online listings and more. Please contact the Brand and Corporate Marketing team if you have questions.

Greenhouse trade name and trademark

Greenhouse is the trade name and trademark of Greenhouse Software, Inc. – this means Greenhouse can be used both as a noun (When you hire with Greenhouse, you can make hiring a business advantage) and as an adjective (Greenhouse hiring software leads the industry in innovation.) Additionally, because Greenhouse is our trade name, it can also be used in the possessive, if necessary.

Use Greenhouse as a brand name when referring to products and solutions – “Greenhouse Recruiting” or “Greenhouse reporting features” or “Reporting features from Greenhouse.”
Use Greenhouse in the possessive if absolutely necessary (Greenhouse’s approach to hiring is more strategic). However, alternate phrasing is preferred (Greenhouse takes the most strategic approach to hiring).
Identify the registered status by using Greenhouse^® in the first text/body copy occurrence. An exception can be made if a trademark notice is present.
Use the full spelling of Greenhouse in sentence case
Refer to the brand writing style guide for further information

Don't

Invent new brand names (e.g., “Greenhouse Reporting”).
Use Greenhouse as the possessive of our products – such as “Greenhouse’s software” or “Greenhouse’s hiring operating system” or “Greenhouse’s reporting features.”
Do not include the registered symbol in headlines or prominent text
Do not abbreviate Greenhouse in any form or use alternate capitalization (GREENHOUSE, greenhouse, GreenHouse)
Do not combine Greenhouse with other words, symbols or logos.

Greenhouse logo mark

The Greenhouse logo is the identifier and most fundamental visual representation of Greenhouse. Because of this, it must be used consistently across all channels, assets and communications.

Include the Greenhouse full logo mark on all collateral, assets and communications that will appear externally. You may use the “g” icon in cases where the full logo is adjacent or elsewhere on the asset.
Use a trademark notice when using the logo. Exceptions to this can be made when an asset is linked to an asset with a trademark notice. For example, a brochure should contain the trademark disclaimer, but a banner ad does not need to as long as the page it links to includes the notice.
Use the logo mark as an identifier of the Greenhouse brand
Refer to the brand guidelines for full logo usage details,

Don't

Use the “g” icon when the full Greenhouse logo mark is not present.
Do not add trademark symbols to any Greenhouse logo
Use the logo in copy or incorporate it into sentences.
Alter the logo in any way, use unapproved colors or combine it with other words, symbols or logos

Talent Makers trademark

Talent Makers is a trademark and should be used as an adjective to describe content or programs that are part of Talent Makers.

Use Talent Makers alone or as an identifier of nouns (“Talent Makers workshop” or “Talent Makers community”)
Always use the trademark exactly this way – Talent Makers
Indicate the registered trademark status by including Talent Makers^® within the first body copy use or by including a trademark notice

Don't

Do not use Talent Makers as a noun (“welcome to Talent Makers’)
Never change the capitalization (“Talent makers”) or make Talent Makers possessive (“the Talent Maker’s workshop”)
Do not pair Greenhouse with Talent Makers in text or graphical elements (the Greenhouse Talent Makers workshop)

Hire for what’s next trademark

“Hire for what’s next” is a registered trademark which is used as a tagline in marketing and advertising. Typically, this mark should only be used by those in marketing or communications roles.

Include a trademark notice on the asset or ensure the asset links to a page with the notice.
Always use “Hire for what’s next” as a headline, tagline or sign-off.
Indicate the registered trademark status by including a trademark notice

Don't

Do not incorporate trademark symbols into the Hire for what’s next mark.
Never change the capitalization (“Hire For What’s Next.”)