Definitions
This is how we define ourselves: who we are, what we do and what we offer.
Our messages must be confident: insightful and candid, but also human and optimistic. We're experts in the field of hiring, but we never preach. We're proud of our mission and what we've achieved, but we never brag. Our outlook is optimistic, so we focus on the positive rather than the negative. Most of all, we are conversational and speak like people, not machines or advertisements.
Who we are
Greenhouse is the hiring operating system for people-first companies. Our industry-leading software promotes more fair and equitable hiring.
We are...
A hiring operating system
Hiring software
Worktech
We are not...
Just an ATS
A hiring platform
Just HR tech
What we offer
Our software and structured hiring approach help companies get measurably better at hiring, while promoting more fair and equitable practices.
Our messaging hierarchy
When there is limited space, prioritize these Greenhouse talking points in this order:
- We’re a hiring operating system and/or hiring software.
- Our structured hiring approach promotes more fair and equitable hiring practices.
- We help people-first companies get measurably better at hiring.
Descriptions
Ever wondered how to tell people what Greenhouse is and does? You’re not alone. Here are three ways to do it (depending on how much time and space you have).
Short: The one liner
Greenhouse is the hiring operating system for people-first companies.
Medium: The paragraph
Greenhouse is the hiring operating system for people-first companies. Our industry-leading software promotes more fair and equitable hiring.
Long: The elevator pitch
Greenhouse is the hiring operating system for people-first companies. Our industry-leading software and structured hiring approach enable more fair and equitable hiring. A fast-growing ecosystem of more than 450 hiring worktech partners are seamlessly integrated with Greenhouse. We’ve helped over 7,500 companies turn talent into their competitive advantage – so they can hire for what’s next.
Putting it all together
The hiring software for people-first companies
Greenhouse powers every aspect of your hiring process, from sourcing through onboarding. Our software and structured hiring approach help companies get measurably better at hiring, while promoting more fair and equitable practices. With a fast-growing ecosystem of more than 450 hiring worktech partners, we make it easy for you to build a tech stack that works for your business at scale – all without ever leaving Greenhouse. That’s how we’ve helped over 7,500 companies become great at hiring.
Copy bank
Here are some copy-and-paste-ready headers and subheads you can use for events, sales collateral and more. There may be several headline options that can accompany specific body copy for you to choose from.
Get better at hiring with Greenhouse
Discover the power of putting people first
Better hiring starts with Greenhouse
Greenhouse is the hiring operating system for people-first companies. Our industry-leading software and structured hiring approach help companies get measurably better at hiring, while promoting more fair and equitable hiring practices.
Hire for what’s next
Fast and fair hiring. For everyone.
Helping you hire talent, not just employees
Your company’s ability to hire great talent is as important as ever – so you’ll be ready for whatever’s ahead. Whether you need to scale your team quickly or improve your hiring process, Greenhouse gives you the right technology, know-how and support to take on what’s next.
The hiring software for people-first companies
Discover the power of putting people first
Making hiring more human
Now more than ever, people want to work for an organization that not only recognizes their value as talent, but supports their journey as humans. Greenhouse is the hiring operating system that powers a people-first approach to hiring, from sourcing to onboarding. Our industry-leading software promotes more fair and equitable hiring so you can build a team that encourages everyone to unlock their true potential.
Our voice
Our message is what we say. Our voice is how we say it. Our voice stays constant regardless of who we’re talking to or what we’re saying.
Insightful
Communicate confidence, awareness and expertise
Human
Talk like people because we believe in the power of people
Candid
Be frank and straightforward, but not unprofessional
Optimistic
Project curiosity and an openness to learning new things
Our voice in action
Insightful
Instead of
Staying a step ahead of the competition for talent requires company-wide engagement.
Try this
Hiring is a team sport. Everyone needs to play.
Why
Uplevel functional ideas into magnetic points of gravity.
Human
Instead of
This incident has been resolved.
Why
Technical doesn’t have to be impersonal.
Candid
Instead of
We’ll give you the keys to great hiring.
Try this
Being great at hiring isn’t a secret. It just takes practice.
Why
Addressing things head on builds trust and authenticity.
Optimistic
Instead of
Today’s businesses are in an all-out war for talent.
Try this
Hiring has never been more competitive.
Why
Create a world people want to belong to, not reject.
Our tone
While our voice does not change, the tone of our voice should adapt to fit the context, content and our customers’ state of mind.
Bold not aggressive
Confident not boastful
Expert not arrogant
Smart not robotic
Purposeful not militant
Supportive not reliant
Conversational not casual
Curious not silly
Our tone in action
Bold not aggressive
Instead of
The war for talent has never been more intense. There are clear winners and losers.
Try this
Talent is our most valuable asset.
Why
Overly aggressive sales messages can turn off prospective customers.
Confident not boastful
Instead of
Only Greenhouse enables you to build a winning hiring culture.
Try this
Build a better hiring culture with Greenhouse.
Why
No one likes a braggart. Even in business.
Purposeful not militant
Instead of
We won’t stop until every company is great at hiring.
Try this
We believe every company can be great at hiring.
Why
We have a set of beliefs but will also listen to others.
Expert not arrogant
Instead of
There’s only one company that can help your business be great at hiring – and that’s Greenhouse.
Try this
We know how to help companies be great at hiring.
Why
Focus less on a “been there done that” mentality. Think more like “we’ve got you.”
Smart not robotic
Instead of
Improved hiring processes are a business-critical endeavor for every organization seeking successful scaling.
Try this
Your hiring is business-critical. Create a process that will help you scale successfully.
Why
We want to show our audience we know what we’re talking about – without making them afraid to talk to us.
Supportive not reliant
Instead of
Need help processing new hires fast? Our new bulk onboarding feature will do it for you.
Try this
Our new bulk onboarding feature can help you process new hires faster.
Why
Offer partnership – not doing the work for them.
Conversational not casual
Instead of
Great onboarding = a refined process, fresh swag and flavorful activities that are heavy on inclusion.
Try this
Great onboarding starts with having a structured process that fosters a sense of belonging for new hires.
Why
Being too casual connotes immaturity.
Curious not silly
Instead of
Sourcery: Adding a little magic to your sourcing strategy.
Try this
How to create a powerful sourcing strategy.
Why
Connect to people through empathy, ambition and passion instead of jokes.
Our language
The words we use and the way we use them are a direct reflection of our brand.
Be clear and concise
Get to the point. Start with your key takeaway. Put the most important thing in the most noticeable spot. Make choices and next steps obvious. Don’t get in your own way.
Instead of
Harness the power of research-proven practices to reduce bias in your processes and create the most diverse team possible.
Try this
Reduce bias in your process and create diverse teams with proven practices.
Why
Put the most important info first and then prune.
Keep it simple
Simpler is always better. Break up and layer sentences. Use shorter sentences and fragments for easier scanning and readability. Prune excess words and thoughts.
Instead of
Utilizes a platform that’s specifically built to be flexible for scale.
Try this
Built to flex for scale.
Why
Fewer words = more powerful ideas.
Talk like a person
Use conversational language. Opt for short, everyday words. Contractions and sentence-style capitalization are your friends. Avoid jargon and acronyms as much as possible.
Instead of
Drive consistent improvement by tracking insightful measurements over time to evaluate your process.
Try this
Keep improving and learning from insights over time.
Why
Complexity does not equal competency.
Make it inclusive
Acknowledge diversity, convey respect for all people, be sensitive to differences and promote equal opportunities in whatever you communicate.
Instead of
The world doesn’t just need manpower. It needs brainpower.
Try this
The world doesn’t just need horsepower. It needs brainpower.
Why
Avoid exclusive language.
Writing style guide
The active voice, where to put commas, formatting addresses – we created this guide to address everything you need to know to write on-brand, consistent copy.
View the writing style guide
